The easiest way to keep track of your blog views and where your traffic is coming from is by using Google Analytics. It’s a free online tool that’s easy to set up. Once it’s set up you can totally forget about it – except for checking out your blog stats of course!
Setting up your account
To set up Google Analytics go to the website and log into your Google account. If you do not have a Google account, they are free to create.
Click Sign Up.
Start filling out information.
- Account Name – think of this as the name of a folder. So for example, mine is called SK Designs.
- Website Name – the name of your website.
- Website URL – the URL of your website including the TLD example: .com, .net, .org.
- Industry Category – pick the category your website best falls under.
- Reporting Time Zone – the time zone your website runs under. For example, mine is Eastern Time.
- Data Sharing Settings – these settings are checked by default, and say they’re recommended, but they are totally optional and can be unchecked with doing harm to your tracking code.
Click Get Tracking ID. Accept the Terms and Conditions.
Select all of the text in the box under Website Tracking.
With the text copied, head into your WordPress dashboard.
Hover over Genesis on the side menu, select Theme Settings.
Scroll down until you see Header and Footer Scripts. Paste the text you copied into the Header section.
Click Save Changes.
That’s all there is to it when it comes to placing your tracking code. Now Google Analytics will monitor when people come to your site, how often they stay on your site, how they got there, and what they’re looking at when they’re there.
How to check your Google Analytics stats
There are two ways to check your statistics after placing the tracking code.
Install a WordPress plugin. I use a plugin called Google Analytics for WordPress by MonsterInsights. Once installed, and set up, you can click on the option it adds to the side menu of your WordPress dashboard to see analytics without having to leave your site.
I do use this method to get an overview of where my traffic is coming from and what they’re looking at, but this method won’t go into explicit details like method two does.
Use the Google Analytics dashboard. Simply to go the website, sign in if you’re not already, and use the side menu to view all the different analytics it keeps on your site.
* After installing the tracking code into your website, it can take up to 24 hours before any analytics will begin showing up.
Do you have any questions regarding setting up your Google Analytics account? Leave them in the comments below so I can help you get it set up!